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SEO stands for Search Engine Optimisation. This is the process of strategically optimsing your businesses website to show up (or rank) better on Google.
For example, if someone goes to Google and searches for something like “plumber in Chelmsford” or “accountant near me”, SEO is what helps your website appear in those results. There are 10 results on page 1 of Google. The higher you rank the more likely those looking for your products or services will interact with your website and call you and your team.
Simply put, SEO is just making sure the right people can find your business at the right time when they search on Google.
Google’s job is to give people the best possible answer or solution to whatever they search.
To do that, Google scans millions of websites and tries to figure out which ones are the most relevant and trustworthy.
If your website clearly shows what you do, where you are based, and why you’re a good choice, (This is where case studies and reviews come in) Google is far more likely to show it to potential customers and clients.
SEO is the process of optimising your website so that Google understands it, trusts it, and chooses to rank it as high as possible. At 247 Digital our goal is to secure as many position 1 keywords for you as quickly as possible.
SEO is not one single change. It’s a mix of improving your content, your website structure and authority signals.
Most SEO work falls into a few common areas.
There’s local SEO, which is especially important for Essex businesses because it focuses on showing up in specific towns and areas. Then there’s the content on your website, which helps explain what you do in a way both people and Google can understand.
Behind the scenes, there’s also the technical side, which makes sure your site loads properly, works on mobile, and is easy for search engines to read. This is the unsexy stuff you cannot see with your eyes.
Finally, there’s building trust through links and mentions from other websites. This is known as off site optimisation and linkbuilding.
Good SEO usually combines all of these rather than relying on just one. All play a big part in your overall website rankings and performance. A good Essex based SEO Agency understands how all of these elements come together strategically to help you get the best results.
Google is looking for a number of things from your website. Including the following;
Our team at 247 Digital understand all of these components and how to optimise your website to tick all of these boxes for Google.
It’s true, SEO does take time. It is absolutely not like running a PPC campaign which is literally like turning on a tap of traffic to your website – At a cost per click of course.
For our Essex based clients, we often tell them to expect results within 90 -180 days (3-6 months).
Depending on your product or service , your location and the overall comeptitiveness of your niche is what largely determines how fast you see organic results.
If your business is operating in an industry and or area that has low competition you’ll see faster results. If you operate in a very competitive niche or area, results will take longer to achieve.
The important thing is that SEO builds over time and becomes the foundation of any successful Essex business. Think about it like this, if you turn off paid avertising and you then no longer get leads or traffic, do you really have a sustainable business?
This is why SEO is essential to your businesses long term success.
Most people go straight to Google when they need something. Or now Chat GPT and other platforms. Don’t worry we can also optimise your website for AI.
Good SEO is making sure your website is ranking for all the high intent transactional keywords that drive revenue.
The bottom line is this – Around 97% of all Google search clicks are won by businesse on the first page.
Those ranking in positions 1-3 care capturing over 60% of all traffic. The number 1 position holds a 39.8% click-through rate (CTR), dropping to 18.7% for second and 10.2% for third, while results at the bottom (9-10) often fall below 2% (According to this Ahrefs article)
So if you want to win more business and grow your company, can you really afford not to invest in SEO marketing?.
For local businesses in Essex, it’s often one of the most reliable ways to generate consistent enquiries without paying a fortune for paid advertising.
We are passionate about working with Essex based businesses. No matter where you are in Essex we want to hear from you.
If your industry isn’t listed below, please do still contact our SEO team, we love a challenge.
