We help ambitious local Essex businesses get found and recommended on LLMs like Chat GPT, Perplexity, Gemini and Claude.
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How people are searching for local Essex businesses is changing faster than you realise. People are no longer just typing keywords into Google and start browsing through websites and reviews. People are now going straight to artificial intelligence (AI) Platforms like ChatGPT, Claude, Perplexity AI and Google Gemini.
Let’s say for example someone asks Chat GPT – “Who is the best accountant in Essex?”, the LLM will then recommend 1 or a handful of recommendations.If your business is mentioned here, it is highly likely you will win that customer. The conversion rates we are seeing from LLM recommendations is sky high.
The most profitable businesses in Essex are the ones that the most people know about. They are the ones that are found the easiest. For years that just meant appearing in traditional Google search results or running PPC campaigns. Today, both are still super important but AI SEO has entered the room and it is here to stay.
The growth of AI search has been extremely fast. Tools like ChatGPT now have hundreds of millions of weekly users, with some estimates placing the number at around 700 million active users each week.
At the same time, Google has introduced AI-generated summaries directly into search results. These are known as AI Overviews (AIO), and they now appear on a growing share of queries. You have probably seen them yourself.
When people search using AI, they often receive a short list of trusted sources rather than a long page of results. People are getting lazier, so they are letting AI do the heavy lifting for them. Instead of competing for the 1st position on a search page, companies are competing to become one of the few sources an AI system trusts enough to recommend.
There is real revenue generating opportunity here. Research shows that visitors arriving from AI tools convert around 4.4x more often than traditional organic search visitors, because they trust that AI has researched the market for the best company better then they could themselves.
For Essex businesses this means that being recommended by AI can lead to higher quality enquiries and better conversion rates.
AI SEO is the process of optimising your website and online presence so that artificial intelligence systems can clearly understand your business and confidently reference it in their answers (mentions).
Traditional SEO on the other hand focuses purely on ranking webpages in search engine results pages (SERP). AI SEO focuses on helping AI systems understand your business well enough to summarise it or recommend it when users ask questions or even more importantly, recommendations.
These AI systems gather information from many sources across the internet, including websites, directories, reviews, knowledge bases and authoritative publications.
They then analyse that information using large language models to generate responses.
If your business information is unclear, your website content inconsistent or poorly structured online, AI systems may struggle to recognise your expertise or trust your content.
AI SEO works by strengthening the signals that help these systems understand who you are, what you do and why your business should be referenced when people are searching for your product or services.
For example, if someone asks an AI assistant “who’s the best flooring company in Essex?”, the AI will analyse multiple trusted sources before deciding which businesses appear in its answer. Our AI SEO services helps to ensure that your business becomes one of those trusted sources.
| Abbreviation | Meaning | Explanation |
|---|---|---|
GEO |
Generative Engine Optimisation | Optimising content so AI systems cite it when generating answers. |
LLM |
Large Language Model | The AI technology that powers systems like ChatGPT and Gemini. |
NLP |
Natural Language Processing | Technology that helps machines understand human language and context. |
AEO |
Answer Engine Optimisation | Structuring content so it can be used directly in AI answers. |
AIO |
AI Overviews | Google’s AI-generated summaries that appear at the top of some search results. |
SGE |
Search Generative Experience | The broader system behind Google’s AI search results. |
RAG |
Retrieval Augmented Generation | A method where AI retrieves trusted sources before generating responses. |
Entity SEO |
Entity Optimisation | Helping search engines and AI understand the relationships between brands, topics and locations. |
Improving visibility within AI search environments often begins with an AI visibility audit. This process evaluates how your business currently appears within AI responses across platforms such as ChatGPT, Gemini, Perplexity and other AI assistants.
From there, websites can be improved through AI-first content optimisation, ensuring information is structured clearly, easy to quote and understandable to both users and machines. Content that answers real customer questions and demonstrates expertise is far more likely to be used by AI systems when generating responses.
Technical improvements also play an important role. Implementing structured data and schema markup helps machines interpret your content more accurately by clearly identifying things like services, locations, organisations and authors.
Another key area is entity optimisation, which strengthens the relationship between your brand, your services and your location within the wider web. This includes consistent brand information, authoritative mentions and trusted citations across relevant sources. Strong topical authority is also important. When your website consistently publishes useful content about your industry.
AI search is not simply a trend. It represents one of the biggest shifts in online discovery since search engines first appeared.
For Essex businesses that rely on being found online, understanding AI SEO today could make the difference between being recommended by tomorrow’s search systems or being overlooked entirely.
